Capitalizing on the Differences of Male/Female Brains, Dr. John Medina and Effectiveness Institute to Shed Light on Behavioral Differences at Work
Redmond, WA (PRWEB) February 15, 2011
Effectiveness Institute, a Washington-based privately held training, development and consulting company announces the launch of a multi-media presentation built on the neuroscientific basis of differences in male and female brains: Male/Female Brains: Behavioral Differences at Work.
The Effectiveness Institute is partnering with Dr. John Medina, University of Washington researcher and author of the New York Times best selling book Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School. “Our partnership is enabling us to explore connections between the latest neuroscientific research and workplace performance with a focus on how organizations can improve productivity with individuals and teams,” said Tom Champoux, President and Co-Founder of the Effectiveness Institute.
“How can an organization and its leaders best respond to and work with the differences in male and female brains in order to leverage the strengths and full talent potential of each?” Champoux asks, “The trend in the business world has been to treat males and females as if they are essentially the same, except for physical differences. In fact, in the spirit of ‘equal opportunity’ and fair treatment, there has been a concerted effort on the part of many employers to consciously ignore the sex of their employees,” said Champoux.
Recent discoveries in the field of neuroscience show the significance of the differences between male and female brains, and how those differences show up at work. Gender differences are very real – male and female brains have important physical differences. Management leaders can subscribe to this content now by visiting the Effectiveness Institute.
Regardless of political and ethical questions of gender equality, male and female brains are empirically different. The exact differences aren’t completely understood, but it’s a mistake to assume male and female brains work the same way. Since male and female brains are different, it pays to consciously benefit from both approaches by valuing and planning for them – one of the many compelling arguments for diversity in your team.
To learn more about this male and female differences as well as other “People Differences” that must be recognized and managed in the workplace, visit http://www.effectivenessinstitute.com.
About Effectiveness Institute:
The Effectiveness Institute is a leadership development and training firm that partners with organizations across the globe to build engaged, high performing teams and workforces that achieve superior, sustainable business results. It is one of only a few Washington based firms offering public workshops on topics of People Skills, Communication, Management and Coaching, Conflict, Leadership and Influence.
About Dr. John J. Medina:
Dr. John Medina is a developmental molecular biologist focused on the genes involved in human brain development and the genetics of psychiatric disorders. He has spent most of his professional life as a private research consultant, working primarily in the biotechnology and pharmaceutical industries on research related to mental health. Medina holds joint affiliate faculty appointments at the University of Washington School of Medicine, in its Department of Bioengineering, and at Seattle Pacific University, where he is the director of the Brain Center for Applied Learning Research.
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Tags: Behavioral, Brains, Capitalizing, Differences, Effectiveness, Institute, John, Light, Male/Female, Medina, Shed, Work
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